It’s impossible for me to label Las Cruxes solely as a boutique. That’d be limiting our vision, and there’s more depth to it.

Coming from the underground music and art community as a teenager, I had decided Las Cruxes would be a place where I can support my peers and offer an open space for creatives and guests to express themselves unhindered by expectations and censorship. To me, it's about making these connections with one another and reaching different backgrounds, people and communities, and never confining to one formula or isolating ourselves. Instead, to be a place for experimentation; a place where the unusual as well as the typical is appreciated and embraced.

Secondly, as a first generation Mexican-American, having a Spanish name was an important nod to my cultural background and how deeply proud I am of that. Las Cruxes derives from the Spanish word “las cruces”, which translates to the crosses or crossings. Years later, I realize how fitting it is to the idea of what Las Cruxes has become: the culmination of all things that have and continue to inspire me; where Art, Fashion, Music and Culture intersect. All these movements feed off and inspire the other, creating a symbiotic relationship under the same creative umbrella.

I knew I wanted a clothing store, an art gallery, a record store, a book store, a community space to host events, all in one. And I’ve always believed we can make that space a reality. Las Cruxes is a boundless platform that can evolve day-to-day and be a place of multi-faceted offerings. It’s opening a door to our curiosity and asking, "What is it?", "Why Is it?", and delving into those questions. There’s an intent behind every object, garment and art piece, waiting to be explored.

When someone enters the space and finds inspiration in a sculpture, the interior design, the colorful selection, or in the music we carry in-store or host on our radio program and actually have an experience…that's the most gratifying compliment for me.

Veronica Ortuño
Founder & Director


Lizet Ortuño
Founder of Mixtape Club & Women's Group
@___mija___

About: I'm a Psychology student in pursuit of a Master's in Social Work. My fiery personality is my greatest ally in executing my ambitious goals. I'm fascinated by the esoteric and the misunderstood, be it music, art, fashion, or culture. An ideal day for me would be biking to a large body of water, floating around, while being soundtracked by Can's Tago Mago.

Favorite aspect of your job: I not only enjoy being part of the community Las Cruxes has brought together, but I thoroughly love actively building it and uniting people. With Veronica's support and constant encouragement, I have founded the Las Cruxes Mixtape Club. The shop also hosts a women's group my friend and I organize and facilitate. It's pretty incredible to witness the shop transform from retail to a community space. Even if Las Cruxes cannot offer you something physically with shopping, you can feel leaving connected emotionally.

Who/What inspires you: My family, Patti Smith, Leonard Cohen, and WATER.

What are you reading: Become What You Are by Alan Watts, The Spiritual Journey of Alejandro Jodorowsky

Recent discovery: Physically pushing myself in order to maintain a healthy mind. I swim and ride my bike daily. It has become a meditative ritual for me. In the last year I have found a love for reggae, dancehall, rock steady, and early dub. It not only relaxes me, but it quite literally lifts my mood. It's soul healing music.

Five tracks on your ideal mixtape:
The Gun Club - The Breaking Hands
Lucinda Williams - Sharp Cutting Wings
The Congos - Fisherman
Prince - I Would Die 4 U
Suicide - Surrender


Adrienne Greenblatt
Assistant Manager & Events Coordinator
@deathinmidwinter

About: I was born in Reading, England in 1995, and lived briefly in Maryland before moving to the outskirts of Austin in 2000. I've worked at Las Cruxes for over two years. Within that time I graduated from the University of Texas with a Bachelor of Arts in Theatre & Dance with a concentration in costuming. I'm an avid collector of records (the more random and unknown, the better), and a fashion fanatic. I love discovering new music, seeing movies at the Austin Film Society Cinema, going to museums, looking at pictures of cute animals on the internet and trying not to cry, painting, sketching, writing music, reading, sewing, baking, being vegan, and writing.

Favorite aspect of your job: I love being a part of this community space. Being at Las Cruxes has allowed me to branch out, grow my interests, and connect me to people that have similar interests to my own. I also love that I get to take an active role in bringing events to the public, from in-store performances of all sorts to parties where everyone can let loose and dance.

Who/What inspires you: I draw inspiration from all over the place: my coworkers, nature, architecture, music, food, poetry, film, and art. I think the artists that have been most influential on me and who I am today include Björk, Marina Abramović, Cosey Fanni Tutti, Rei Kawakubo, Nan Goldin, Lydia Lunch, Debbie Harry, Laurie Spiegel, Kate Bush, Alejandro Jodorowsky, Nobuyoshi Araki, Yukio Mishima, Sergei Parajanov, and Yayoi Kusama.

What are you reading: Art Sex Music by Cosey Fanni Tutti, Maldoror and Poems by Comte de Lautréamont

Recent Discovery: Exercise is very important. My dog is not immune to the allergens in Austin.

Five tracks on your ideal mixtape:
Tomoko Aran - Body to Body
Bal Paré - Palais d'Amour
Croatian Amor & Lust for Youth - Prostitution
Coil - Ostia (the Death of Pasolini)
Nature and Organisation - Wicker Man Song


Carli Conner
Sales Associate
@carli_conner

About: I'm a 22 year old with a grandma soul and a love for classic rock/anything 1970s! Currently, I am a senior at St. Edward's University majoring in Communication, with a focus in rhetorical and cultural studies, and minoring in Art History. You can almost always hear my laugh before you see me because I have an loud deep bellied snort but in my spare time I'm either doting on my tuxedo cat Boo Radley, diggin' for Fleetwod Mac records, or craving a good bowl of ramen (which is almost always).

Favorite aspect of your job: Meeting and connecting with the eclectic array of visitors that come through the store and artists who perform at our music events!

Who/What inspires you: Stevie Nicks!!
A good pair of overalls and some snazzy Roper boots
Any music I can dance to!
Museums
My gang of gal pals and basically all the bad a** women in my life!

What are you reading: Art on My Mind: Visual Politics by Bell Hooks

Recent discovery: Brussel sprouts (SPECIFICALLY the flash fried ones from Ramen Tatsu-ya)!!!!!!

Five tracks on your ideal mixtape:
Fleetwood Mac - The Chain
David Bowie - Golden Years
New Order - Bizarre Love Triangle
The B-52's - Dance This Mess Around
Creedence Clearwater Revival - Fortunate Son


Sam Ackerman
Assistant Buyer & Events Coordinator
@todays_thrill

About: I have a background in art history and critical theory and am generally culture-obsessed. I collect music, books, and magazines, omnivorously, but with a special interest in Japanese underground culture, fashion, and design. I love to swim, play chess, and eat exotic food.

Favorite aspect of your job: Las Cruxes is so dynamic and ambitious, it feels so alive. Its wonderful to be so energized by connecting with artists, musicians, and designers.

Who/What inspires you: I get a lot of inspiration from animals. They are endlessly beautiful, endlessly strange, and yet completely normal - in a weird way never surprising. Of course I’m inspired by art and music, too. I’m always looking for more, more, more. I’m always chasing inspiration.

What are you reading: Molloy by Samuel Beckett.

Recent discovery: Japanese toast. Fragrance reviews. Lucrecia Martel. Playing drums.

Five tracks on your ideal mixtape:
Basic Channel - Lyot Rmx
Prince Far I - Plant Up
Mark Hollis - A Life (1895-1916)
Eberhard Weber - T. on a White Horse
A.R. Kane - A Love From Outer Space